Best way to sell your service
Hello!
How do you usually tell people about your service? How do people react?
Do you usually get this reaction: 😐
Or this one: 😮
The super tip for attracting attention is to sell based on value.
This means: focus on the benefits of your service.
Then you can tell us about what you actually sell.
(In English it is called: "sell benefits instead of features".)
Because the truth is: you are not selling a service.
And people's purchases are usually emotionally driven.
You are selling a solution to a problem your customer has.
And you want your customers to feel something.
("Features tell, benefits sell")
It's easy to understand the benefits of your service and the problems it solves.
Simply ask the question "Okay, but why buy it then?".
(And the bonus question: What emotions does it lead to?)
Here are a few examples:
I am a masseur. I sell full body massages.
Okay, but why buy it then? Well, you can:
To get rid of that five-day headache. And feel lighter.
To help you get to know your body. And feel confident.
Because you need to treat yourself. And feel taken care of. 💆🏿♂️
I am an accountant. I am responsible for the day-to-day running and control of a company's accounts.
Okay, but why buy it then? Well, you can:
So you can focus on growth and innovation, not administration. And feel that you have more energy for what matters most.
To become more profitable (by avoiding unnecessary financial ones). And worry less.
To help you make strategic decisions and achieve long-term goals. And become sharper in the industry.
I am a DJ. I'm playing music at your mom's 50th birthday party.
Okay, but why buy it then? Well, you can:
To get guests in the right mood at the right time.
To save you time preparing choppy Spotify lists.
Because mom wants to party and dance on the table - best gift you can give! 💃
I am a UX designer. I make websites user-friendly and appealing.
Okay, but why buy it? Well, you can:
To turn your website visitors into customers - in other words, increase income!
To help you get to know your customers better - and develop your products!
For your business to meet accessibility requirements - and be inclusive!
How do we sell Worknode?
Well, kind of like this:
Worknode makes freelancing easy. We give you the confidence and tools to succeed in freelance life. So you can live and work in line with your dream.
Doesn't that sound more interesting than if we had just said "Worknode is Sweden's easiest and safest self-employment platform"?
We look forward to hearing more about the benefits, solutions and emotions you are selling.
Please check with our support: support@worknode.se or 08-414 005 51!
Per Hedelin
Worknode