Turning readers into customers
Hello!
How do you feel about writing sales copy?
🤩 or 😬
If you want to write texts - from social media posts, advertisements or sales emails - that really engage and convince, then read on.
Here are some top writing tips from copywriting expert Mattias Åkerberg, who helps companies "turn words into money".
❓ Fair first round of voting
Make your reader curious to actually read your text. So they feel "Ah, they are talking to me!".
Start with a question that is relevant and directed to the reader. This will start a conversation in their head. What do you think of the first sentence of this newsletter? 😉
🏃♀️ Enter more verbs
Many nouns often make texts heavy and stiff. Verbs make things happen. Dancing, hurrying and shaking.
And use active verbs. "We are launching a new course" is stronger than "A new course is being launched".
☝🏿 More focus on you, you and yours
The text should focus on your customer, not you and your company. Many sales texts contain too much we, us and our.
What is more engaging: "We are experts in remediation" or "You get help with everything in remediation"?
🗯️ Use simpler words - like the way you talk
When you are an expert in something, it's easy to write a little too grandly. It is easy to think that difficult words will somehow impress and make you appear credible and professional.
But it is actually the other way around! When you write simply, the reader perceives you as credible and intelligent.
🚨 End with CTA
CTA stands for call-to-action.
What do you want your readers to do after reading the text? Call you, comment on a post or sign a petition? Be clear about this!
👋 P.S.
Many people skim through texts the first thing they do. If there is a P.S., they stop there.
Make sure to include a CTA or your most important message - but perhaps a little more light-hearted - there.
Here is a video is a video with Mattias going through all the tips with great examples.
Talk to you soon!
Per Hedelin
Work node
P.S. Bolla all you want about selling your services with us at support@worknode.se or 08-414 005 51.